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Women's Group Organizes 'Buycott'

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Women's Group Organizes 'Buycott'

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Women's Group Organizes 'Buycott'

Women's Group Organizes 'Buycott'

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Thousands of women are being asked to shut their purses and refuse to shop in an effort to demonstrate the inequality between women's purchasing power and their representation in boardrooms. The national "buycott" was called for by the group 85 Broads. Commentator Lori Gottlieb notes that it's not an easy protest to join.