Slate's Ad Report Card: Emerald Nuts

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A commercial for Emerald Nuts draws parallels between initials of a cheerleader and a brand.

A commercial for Emerald Nuts draws parallels between initials of a cheerleader and a brand. Emerald Nuts ad hide caption

itoggle caption Emerald Nuts ad

Slate contributor Seth Stevenson rates several new 15-second ads by Emerald Nuts. The Diamond Nut Co. is seeking to expand its brand to take advantage of the new vogue for nuts.

Stevenson says the main objective is to take on Planter's, which enjoys a nearly unchallenged dominance in the field.

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