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Corporate Partnerships with Musicians Proliferate

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Corporate Partnerships with Musicians Proliferate

Corporate Partnerships with Musicians Proliferate

Corporate Partnerships with Musicians Proliferate

  • Download
  • <iframe src="https://www.npr.org/player/embed/4182441/4182442" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

To announce its latest release How to Dismantle an Atomic Bomb, U2 has partnered with Apple Computer for a series of now-ubiquitous television advertisements. Critic Tom Moon notes that such alliances are becoming an increasingly common promotional tool for the music industry.