All Things Considered
<iframe src="http://www.npr.org/player/embed/4188440/4188441" width="100%" height="290" frameborder="0" scrolling="no">
Are you a "Jill," or perhaps a "Barry"? Wall Street Journal reporter Gary McWilliams discusses retailer Best Buy's strategy of targeting specific customers and encouraging others.
NPR thanks our sponsors
Become an NPR sponsor
Support The Programs You Love