NPR logo

New Best Buy Strategy Segments Customers

  • Download
  • <iframe src="https://www.npr.org/player/embed/4188440/4188441" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
New Best Buy Strategy Segments Customers

Business

New Best Buy Strategy Segments Customers

New Best Buy Strategy Segments Customers

  • Download
  • <iframe src="https://www.npr.org/player/embed/4188440/4188441" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Are you a "Jill," or perhaps a "Barry"? Wall Street Journal reporter Gary McWilliams discusses retailer Best Buy's strategy of targeting specific customers and encouraging others.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.