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New Best Buy Strategy Segments Customers

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New Best Buy Strategy Segments Customers

Business

New Best Buy Strategy Segments Customers

New Best Buy Strategy Segments Customers

  • Download
  • <iframe src="https://www.npr.org/player/embed/4188440/4188441" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Are you a "Jill," or perhaps a "Barry"? Wall Street Journal reporter Gary McWilliams discusses retailer Best Buy's strategy of targeting specific customers and encouraging others.