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Corporate Anthropology: Dissecting Consumer Appetites

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Corporate Anthropology: Dissecting Consumer Appetites

Pop Culture

Corporate Anthropology: Dissecting Consumer Appetites

Corporate Anthropology: Dissecting Consumer Appetites

  • Download
  • <iframe src="https://www.npr.org/player/embed/4210830/4210831" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

NPR's Eric Weiner reports on the emerging field of corporate anthropology, where researchers dissect consumer appetites and help engineers build user-friendly products.