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Marketers Display Impulse-Purchase Strategies

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Marketers Display Impulse-Purchase Strategies

Business

Marketers Display Impulse-Purchase Strategies

Marketers Display Impulse-Purchase Strategies

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  • <iframe src="https://www.npr.org/player/embed/4222517/4222518" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

At this year's StoreXpo convention in New York City, in-store marketing specialists showcase their point-of-purchase strategies, displays designed to spur retail impulse buys. NPR's Robert Smith reports.