From Direct Mail to 'America's Right Turn'

Richard Viguerie

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Richard Viguerie is considered the "funding father" of the conservative movement. In the 1970s and 80s he pioneered direct mail political fundraising. He is a co-author of America's Right Turn: How Conservatives Used New and Alternative Media to Take Power. He now heads the organization American Target Advertising Inc.

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Books Featured In This Story

America's Right Turn

How Conservatives Used New And Alternative Media To Take Power

by Richard A. Viguerie, David Franke and Tim F. LaHaye

Hardcover, 375 pages | purchase

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America's Right Turn
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How Conservatives Used New And Alternative Media To Take Power
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Richard A. Viguerie, David Franke, et al

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