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Selling Super-Premium Vodka

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Selling Super-Premium Vodka

Selling Super-Premium Vodka

Selling Super-Premium Vodka

  • Download
  • <iframe src="https://www.npr.org/player/embed/4242699/4242700" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The promotion of liquor in the United States has gone far beyond decorated glasses and simple ads. Now advertisers pushing "super premium" brands of vodka are marketing the clear liquor in perhaps the oddest way of all: not advertising.

Guest:

Leslie Moeller, leader, North American Consumer Products Practice at Booz Allen Hamilton