Claus, Inc.: The Business of Being Santa

A Cherry Hill Photo Santa entertains 8-year-old Jerry Nguyen.

hide captionA Cherry Hill Photo Santa entertains 8-year-old Jerry Nguyen at the Westfield Shoppingtown North County mall in San Diego.

Scott Horsley, NPR
Joe Mystic performs as Santa Claus.

hide captionJoe Mystic performs as Santa Claus at events and parties in San Diego. In the city phonebook, Mystic is listed as "Santa Claus."

Scott Horsley, NPR

Christmas Eve is the busiest night of the year for Santa Claus. But for Santa look-alikes, business has been booming for weeks. A jolly old man in a red suit can make good money this time of year by playing Santa Claus — especially if he has a real white beard.

The number of families flocking to the mall for a ritual visit to see a local Santa Claus representative means that the seasonal work can pay off handsomely.

As NPR's Scott Horsley reports, whether it's a local mall or a national chain of Santa shops that also sell photos, it takes a blend of Santa and selling to thrive at Christmastime.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: