How do great inventors like Dean Kamen (the Segway), Woody Norris (diagnostic ultrasound), and Max Levchin (PayPal) come up with their innovative ideas? A new book claims that most of them follow an 11-step process. We explore the process of inventing.
Nick Holonyak, John Bardeen Chair, Professor, Department of Electrical and Computer Engineering, University of Illinois in Urbana.
Evan I. Schwartz, contributing writer, MIT's Technology Review; author of Juice: The Creative Fuel That Drives World-Class Inventors (Harvard Business School Press).