Exploring the Process of Inventing

How do great inventors like Dean Kamen (the Segway), Woody Norris (diagnostic ultrasound), and Max Levchin (PayPal) come up with their innovative ideas? A new book claims that most of them follow an 11-step process. We explore the process of inventing.

Guests:

Nick Holonyak, John Bardeen Chair, Professor, Department of Electrical and Computer Engineering, University of Illinois in Urbana.

Evan I. Schwartz, contributing writer, MIT's Technology Review; author of Juice: The Creative Fuel That Drives World-Class Inventors (Harvard Business School Press).

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