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CLIF BAR CEO Gary Erickson on 'Raising the Bar'

Only Available in Archive Formats.
CLIF BAR CEO Gary Erickson on 'Raising the Bar'

CLIF BAR CEO Gary Erickson on 'Raising the Bar'

CLIF BAR CEO Gary Erickson on 'Raising the Bar'

Only Available in Archive Formats.

If you've been in a grocery store lately, you've probably grown accustomed to seeing the energy bar aisle. Gary Erickson, the founder and leader of energy bar maker CLIF BAR Inc., has contributed to the bar boom.