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'Like We Care': Marketing to the MTV Generation

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'Like We Care': Marketing to the MTV Generation

Books

'Like We Care': Marketing to the MTV Generation

'Like We Care': Marketing to the MTV Generation

  • Download
  • <iframe src="https://www.npr.org/player/embed/4254887/4254888" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In his new novel Like We Care, novelist Thomas Matthews skewers hip-hop culture, the MTV generation and the corporate world that markets to them. Matthews tells NPR's Sheilah Kast he hopes his novel will alert parents to the ugly side of the music their children listen to.

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Like We Care

by Tom Matthews

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