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Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

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Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

Slate's Ad Report Card: 'Amazon Theater' at the Cineplex

  • Download
  • <iframe src="https://www.npr.org/player/embed/4266956/4266957" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Slate contributor Seth Stevenson comments on the effectiveness of the new theatrical ad campaign from online bookseller Amazon — a series of short films called Amazon Theater that are seen before the start of the feature, boasting big-name stars and heavy product placement.