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Apple Uses Retail Stores to Showcase Brand

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Apple Uses Retail Stores to Showcase Brand

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Apple Uses Retail Stores to Showcase Brand

Apple Uses Retail Stores to Showcase Brand

  • Download
  • <iframe src="https://www.npr.org/player/embed/4283200/4283201" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Apple computer is enjoying a boom in sales, led by the popularity of its iPod digital music players. Apple plans to expand its chain of retail stores and use those spaces to spotlight new products. NPR's Scott Horsley reports.