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DC's Progressive Radio Station Adopts Latin Format

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DC's Progressive Radio Station Adopts Latin Format

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DC's Progressive Radio Station Adopts Latin Format

DC's Progressive Radio Station Adopts Latin Format

  • Download
  • <iframe src="https://www.npr.org/player/embed/4284303/4284304" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Many alternative rock fans were surprised when radio station WHFS in Washington, D.C., changed format. Infinity Broadcasting, a division of Viacom, together with the Spanish Broadcasting System, determined there was more money to be made in appealing to Hispanic listeners. Hear NPR's Neda Ulaby.