Beer Ad Battle Spills into Realm of Science

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Football's Super Bowl brings lots of beer ads. This year, Anheuser-Busch — brewer of Budweiser and Bud Light — has once again purchased exclusive rights for the national telecast.

Top 10 Selling Beers

(Ranked by percentage of market share)

Bud Light, 18.3 percent

Budweiser, 14.9 percent

Coors Light, 8.0 percent

Miller Lite, 7.6 percent

Natural Light, 4.0 percent

Busch, 3.4 percent

Corona Extra, 3.4 percent

Busch Light, 2.8 percent

Miller High Life, 2.6 percent

Miller Genuine Draft, 2.2 percent

Source: Beer Marketer's Insights newsletter

Anheuser-Busch recently attacked some ads by rival brewer Miller saying the commercials overstate the results of taste tests.

Brewery scientist Michael Lewis helps NPR do its own comparison.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from