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Beer Ad Battle Spills into Realm of Science

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Beer Ad Battle Spills into Realm of Science

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Beer Ad Battle Spills into Realm of Science

Beer Ad Battle Spills into Realm of Science

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  • <iframe src="https://www.npr.org/player/embed/4458771/4458935" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Football's Super Bowl brings lots of beer ads. This year, Anheuser-Busch — brewer of Budweiser and Bud Light — has once again purchased exclusive rights for the national telecast.

Top 10 Selling Beers

(Ranked by percentage of market share)

Bud Light, 18.3 percent

Budweiser, 14.9 percent

Coors Light, 8.0 percent

Miller Lite, 7.6 percent

Natural Light, 4.0 percent

Busch, 3.4 percent

Corona Extra, 3.4 percent

Busch Light, 2.8 percent

Miller High Life, 2.6 percent

Miller Genuine Draft, 2.2 percent

Source: Beer Marketer's Insights newsletter

Anheuser-Busch recently attacked some ads by rival brewer Miller saying the commercials overstate the results of taste tests.

Brewery scientist Michael Lewis helps NPR do its own comparison.

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