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Marketing Paris Tap Water

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Marketing Paris Tap Water

World

Marketing Paris Tap Water

Marketing Paris Tap Water

  • Download
  • <iframe src="https://www.npr.org/player/embed/4462645/4462646" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

France invented bottled water, but Evian and Perrier may have new competition. The Parisian Water Authority is promoting Paris tap water, under the name Eau de Paris. The campaign insists that tap water has all the minerals of expensive bottled water, and drinking from a glass at home is better for the environment.