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Internet Search Engines Mine Ad Sales

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Internet Search Engines Mine Ad Sales

Business

Internet Search Engines Mine Ad Sales

Internet Search Engines Mine Ad Sales

  • Download
  • <iframe src="https://www.npr.org/player/embed/4462690/4462691" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Joe Nocera, editorial director of Fortune magazine, discusses the growing potential of Internet search engines such as Google and Yahoo! to make money for investors by drawing creative advertising.