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Ads Promote SUV Safety to Young Drivers

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Ads Promote SUV Safety to Young Drivers

U.S.

Ads Promote SUV Safety to Young Drivers

Ads Promote SUV Safety to Young Drivers

  • Download
  • <iframe src="https://www.npr.org/player/embed/4473378/4473379" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

A new ad campaign highlights the dangers of driving too fast, of overloading SUVs, and of not wearing seatbelts. The ads are directed at young men from 18 to 34. The National Highway Traffic Safety Administration reports that 67 percent of fatal SUV rollovers involve male drivers.