Ford Nixes 'Lust' Ad for Super Bowl

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As the Super Bowl approaches, advertisers are wrapping up months of preparation for the broadcast of million-dollar 30-second spots during Sunday's game. After last year's ads — and half-time show — drew fire for being tasteless, Anheuser-Busch and others pledged to clean up their act. But one potentially inflammatory ad has already been removed from this year's roster. Ford Motor Company has decided not to air an ad for a new pickup that featured a priest, a small child, and the word "lust."

Stuart Elliot, advertising columnist, The New York Times



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