The Branding of Bin Laden

  • Playlist
  • Download
  • Embed
    Embed <iframe src="http://www.npr.org/player/embed/4513386/4513387" width="100%" height="290" frameborder="0" scrolling="no">
  • Transcript

The name Bin Ladin is now officially trademarked. Geneva-based businessman Yeslam Bin Laden, the half brother of Osama, got the trademark in August of 2001. After the September attacks, Switzerland's Intellectual Property Institute revoked the trademark. Now Swiss authorities have returned it to Bin Laden. He told a Geneva newspaper he doesn't have plans yet to exploit the name, but he doesn't want anyone else to either.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.