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Slate's Ad Report Card: Teen Anti-Smoking Campaigns

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Slate's Ad Report Card: Teen Anti-Smoking Campaigns

Slate's Ad Report Card: Teen Anti-Smoking Campaigns

Slate's Ad Report Card: Teen Anti-Smoking Campaigns

  • Download
  • <iframe src="https://www.npr.org/player/embed/4528442/4528443" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Slate ad critic Seth Stevenson gives his assessment of the "Truth" anti-smoking ad campaign aimed at young viewers. Instead of emphasizing the health risks of smoking, the ads portray smoking as giving in to corporate deception by the tobacco industry — a strategy that seems to be more effective than other methods.