Video News Releases Find News Airtime As resources have shrunk and profit pressures increased for TV newsrooms, some have chosen to take questionable shortcuts. Among them, the unattributed use of VNRs -- video news releases. VNRs provided by federal agencies have drawn recent attention, but they're also being produced by large corporations trying to shape the news.
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Video News Releases Find News Airtime

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Video News Releases Find News Airtime

Video News Releases Find News Airtime

Video News Releases Find News Airtime

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  • <iframe src="https://www.npr.org/player/embed/4561627/4561628" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

As resources have shrunk and profit pressures increased for TV newsrooms, some have chosen to take questionable shortcuts. Among them, the unattributed use of VNRs — video news releases. VNRs provided by federal agencies have drawn recent attention, but they're also being produced by large corporations trying to shape the news.