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Skiing Industry Attempts to Draw Minorities

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Skiing Industry Attempts to Draw Minorities

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Skiing Industry Attempts to Draw Minorities

Skiing Industry Attempts to Draw Minorities

  • Download
  • <iframe src="https://www.npr.org/player/embed/4568153/4568154" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Minority students from Denver North High School take snowboarding lessons in Vail, Colo., under a program by a group called Alpino. Alpino hide caption

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Alpino

While the U.S. has become more diverse, skiing still attracts a mostly Caucasian clientele. Now, the industry is attempting to attract people of color to the sport.