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Slate's Ad Report Card: Samsonite's Samba Suitcase

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Slate's Ad Report Card: Samsonite's Samba Suitcase

Slate's Ad Report Card: Samsonite's Samba Suitcase

Slate's Ad Report Card: Samsonite's Samba Suitcase

  • Download
  • <iframe src="https://www.npr.org/player/embed/4598603/4598604" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Slate advertising critic Seth Stevenson gives his assessment of the new Samsonite luggage ad, featuring a globe-trotting four-wheeled suitcase bouncing from destination to destination to the beat of a catchy samba tune. Stevenson says the effectiveness of the ad lies in its focus on product.