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Jingles Fade in a Hipper Ad Climate

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Jingles Fade in a Hipper Ad Climate

Jingles Fade in a Hipper Ad Climate

Jingles Fade in a Hipper Ad Climate

  • Download
  • <iframe src="https://www.npr.org/player/embed/4603535/4603536" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

In the advertising world, the repetitive little songs known as jingles are being replaced by popular music. AdWeek magazine's Barbara Lippert talks about how rock and pop songs create "a brand experience" which attracts a younger demographic.