A New Trial Run for Do-It-Yourself Stamps

Jimmy Hoffa

Jimmy Hoffa is among the images that won't make the cut this time around. The Smoking Gun hide caption

itoggle caption The Smoking Gun

The United States Postal Service is now allowing people to make their own customized stamps — within limits.

The first company to provide the stamps is the same one that ran a trial program last fall. Stamps.com, based in Los Angeles. A year-long trial run starts May 17.

The Postal Service is still not convinced that designing one's own stamps will stick around. It may be just a fad. But in an earlier two-month trial, consumers bought 2.75 million photo stamps, generating $2.3 million for Stamps.com.

Some of those were deemed inappropriate for public display. CEO Ken McBride says the firm has beefed up its screening staff to "recognize those types of images."

One Would-Be Stamp

X-Ray Dog

Jim Hornung, who runs the First Street Gallery in Encinitas, Calif., paid almost $1,000 to have photo stamps made from his own art... including this dog. Jim Hornung hide caption

itoggle caption Jim Hornung

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