Digital Life

Come One, Come All: The Rise of Podcasting

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Blogger Jeff Jarvis

Jeff Jarvis runs hide caption

toggle caption

A new sensation is piggy-backing on the phenomenon that is the iPod: podcasting. The personalized audio recordings, which can be heard on any digital music player, have given an outlet to marginalized experts and frustrated DJs alike. And media critic Jeff Jarvis says that's the beauty of podcasting: Anyone can do it.

The recorded audio can be downloaded over the Web, to be played at listeners' leisure. Many podcasters specialize, seizing on a topic they cover in every show. Others could be accused of doing little more preparation than flicking a switch. But fans of podcasts say the listening audience filters the shows on its own, often choosing podcasters who invest a great deal of time and money into their shows.

Nearly anyone with a computer and an Internet connection can become a podcaster. But that hasn't stopped big media companies from trying to exploit the new medium. One of the country's biggest radio companies, Infinity Broadcasting, just introduced podcasts at one of its stations, and newspapers like the Denver Post are now podcasting their stories.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from