Web 'VidLits' Used to Promote New Books

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Detail from Cover of 'Yiddish with Dick and Jane'

Sales of the book took off after a VidLit was created to promote it. Little, Brown & Co. hide caption

itoggle caption Little, Brown & Co.

There's a new marketing tool for book publishers: Trailers on the Web that promote their books. They're called "VidLits." One example: Yiddish with Dick and Jane.

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Yiddish with Dick and Jane

by Ellis Weiner, Barbara Davilman and Gabi Payn

Hardcover, 104 pages | purchase

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