Slate's Hollywood Economist: 'Midas Formula' Franchises

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Alex Chadwick talks with Slate contributor Edward Jay Epstein about how movie studios build franchises. Epstein says that studios sometimes take enormous risks to build a successful movie franchises, like the Spider-Man and The Lord of the Rings, but the rewards for success can be enormous. He also details the "Midas formula" for reaping huge profits through licensing and merchandising.

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