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Fine-Tuning an Image: Corporate Mascots

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Fine-Tuning an Image: Corporate Mascots

Fine-Tuning an Image: Corporate Mascots

Fine-Tuning an Image: Corporate Mascots

  • Download
  • <iframe src="https://www.npr.org/player/embed/4694540/4694541" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

McDonald's is making over Ronald McDonald into a health-conscious, active sports guru. We take a look at some other icon changes and how it affects the industry.

Guest:

Jim Hardison, creative director, Character LLC

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