Advertising and Prescription Drugs

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Prilosec. Allegra. Viagra. Even if you've never taken them, odds are the names — and commercials — are familiar. But now Congress is worried about how prescription drug advertising shapes Americans' health choices. How will proposed reform of drug advertising affect your prescriptions?


Joanne Silberner, NPR Science Desk correspondent

Rob Schneider, director of Prescription for Change campaign at Consumers Union

Peter Pitts, former associate commissioner of the FDA; senior fellow for health care studies at the Pacific Research Institute

Jack Calfee, resident scholar at the American Enterprise Institute



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