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China's Efforts to Buy Brand Names

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China's Efforts to Buy Brand Names

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China's Efforts to Buy Brand Names

China's Efforts to Buy Brand Names

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  • <iframe src="https://www.npr.org/player/embed/4723754/4723755" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The Unocal bid is one of many recent Chinese deals to take over U.S. companies. Often, the Chinese are looking for more than an American company's assets. They want to buy the brand name. Because there is little business competition in China, Chinese companies don't develop recognizable brand names, so they have to buy them. Recent examples include IBM, Maytag, and Huffy.

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