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Selling Students, Parents on Charter Schools

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Selling Students, Parents on Charter Schools

Education

Selling Students, Parents on Charter Schools

Selling Students, Parents on Charter Schools

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  • <iframe src="https://www.npr.org/player/embed/4724362/4724363" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

With cold calls, door-to-door visits, and gift certificates, charter school principals are making aggressive sales pitches to attract students away from regular public schools. And in places like Denver, it's working.