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Pencil Company Sharpens Marketing Approach

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Pencil Company Sharpens Marketing Approach

Business

Pencil Company Sharpens Marketing Approach

Pencil Company Sharpens Marketing Approach

  • Download
  • <iframe src="https://www.npr.org/player/embed/4724377/4724378" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

The General Pencil Company has made its trademark product for nearly a century. Times were tough a few years back, but the business stayed afloat by marrying traditional manufacturing with modern marketing strategies.