Tanqueray's Odd Gin Spots

The "Tony Sinclair" character

The "Tony Sinclair" character pushes Tanqueray to the smooth set. Tanqueray hide caption

itoggle caption Tanqueray

Slate contributor Seth Stevenson examines a new series of ads from the gin maker Tanqueray that are generating a lot of buzz. The campaign hopes to appeal to a younger demographic by introducing a foppish, engagingly odd fellow in tailored suits named Tony Sinclair, with the catch phrase "Ready to Tanqueray?"

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