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Harry Potter: More than the Marketing Hype

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Harry Potter: More than the Marketing Hype

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Harry Potter: More than the Marketing Hype

Harry Potter: More than the Marketing Hype

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  • <iframe src="https://www.npr.org/player/embed/4774952/4774953" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

While Harry Potter has grown to become a huge a marketing event, the book series is still, at its heart, a literary event. Critic-at-large John Powers considers kids today lucky to have that experience. He compares it to his experiences purchasing and reading the Hardy Boys mysteries as a child.

Books Featured In This Story

Harry Potter and the Half Blood Prince

by J.K. Rowling and Mary GrandPre

Hardcover, 652 pages |

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Harry Potter and the Half Blood Prince
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J.K. Rowling and Mary GrandPre

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