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Selling Policy with Catchy Language

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Selling Policy with Catchy Language

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Selling Policy with Catchy Language

Selling Policy with Catchy Language

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  • <iframe src="https://www.npr.org/player/embed/4786939/4786940" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Increasingly catchy terminology is used to package government missions and policies. Consider "war on terror" and "no child left behind," for instance. Linguist Geoff Nunberg offers his thoughts on the subject.

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