John Battelle on 'Search' and Google's Future

John Battelle's 'The Search'

John Battelle's The Search collects the wisdom he has gained in years of watching the evolution of the Internet. Penguin Group hide caption

itoggle caption Penguin Group

Google's most recent endeavors include a search engine devoted to Hurricane Katrina resources and a search engine devoted to blogs.

If you Google the name "John Battelle," you'll find that he's the cofounding editor of Wired magazine, the founder of The IndustryStandard, and the author of the new book Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture.

David Gardner talks with John Battelle about the past, present, and future of Google.

Books Featured In This Story

The Search

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

by John Battelle

Hardcover, 311 pages | purchase

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The Search
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How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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