NPR logo

Saying Farewell to Jeeves and Other Corporate Mascots

  • Download
  • <iframe src="https://www.npr.org/player/embed/4928787/4928788" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Saying Farewell to Jeeves and Other Corporate Mascots

Business

Saying Farewell to Jeeves and Other Corporate Mascots

Saying Farewell to Jeeves and Other Corporate Mascots

  • Download
  • <iframe src="https://www.npr.org/player/embed/4928787/4928788" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The Internet search engine AskJeeves.com is retiring its cartoon mascot, Jeeves the butler. Jeeves will have plenty of company at the corporate mascot retirement home, where other advertising staples rest in obsolescence.

RENEE MONTAGNE, host:

And now a farewell to a friend. Jeeves is being retired. He's the impeccably well-dressed butler and symbol of the Internet search engine Ask Jeeves. Owners of the site say they no longer want to be identified with a balding, chubby cartoon character. Jeeves will be taking up residence at the home for retired corporate mascots, where he'll have lots of company.

(Soundbite of commercial)

SPEEDY: (Singing) Plop, plop, fizz, fizz, oh, what a relief it is.

MONTAGNE: Jeeves can now hang out with Speedy, the animated boy who calmed upset stomachs for Alka-Seltzer. There's also the politically incorrect Frito Bandito.

(Soundbite of commercial)

FRITO BANDITO: (Singing) Ay, yi, yi, yi, I am the Frito Bandito. Wee-hee!

MONTAGNE: Jeeves can also knock back a few cold ones with some retired frogs.

(Soundbite of commercial)

Frog Number #1: Bud...

Frog Number #2: ...weis...

Frog Number #3: ...er.

MONTAGNE: Jeeves will have plenty of other former pitchmen and pitch critters to talk about old times with. The Taco Bell Chihuahua, toilet paper squeezer Mr. Whipple...

(Soundbite of commercial)

Mr. WHIPPLE: Please, don't squeeze the Charmin.

MONTAGNE: ...beer spokesdog Spuds Mackenzie and pet food personality Morris the Cat. We with them all a happy and commercial-free retirement.

And this is MORNING EDITION from commercial-free NPR News. I'm Renee Montagne.

STEVE INSKEEP (Host): And I'm Steve Inskeep.

Copyright © 2005 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by Verb8tm, Inc., an NPR contractor, and produced using a proprietary transcription process developed with NPR. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.