Saying Farewell to Jeeves and Other Corporate Mascots

The Internet search engine is retiring its cartoon mascot, Jeeves the butler. Jeeves will have plenty of company at the corporate mascot retirement home, where other advertising staples rest in obsolescence.

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And now a farewell to a friend. Jeeves is being retired. He's the impeccably well-dressed butler and symbol of the Internet search engine Ask Jeeves. Owners of the site say they no longer want to be identified with a balding, chubby cartoon character. Jeeves will be taking up residence at the home for retired corporate mascots, where he'll have lots of company.

(Soundbite of commercial)

SPEEDY: (Singing) Plop, plop, fizz, fizz, oh, what a relief it is.

MONTAGNE: Jeeves can now hang out with Speedy, the animated boy who calmed upset stomachs for Alka-Seltzer. There's also the politically incorrect Frito Bandito.

(Soundbite of commercial)

FRITO BANDITO: (Singing) Ay, yi, yi, yi, I am the Frito Bandito. Wee-hee!

MONTAGNE: Jeeves can also knock back a few cold ones with some retired frogs.

(Soundbite of commercial)

Frog Number #1: Bud...

Frog Number #2: ...weis...

Frog Number #3:

MONTAGNE: Jeeves will have plenty of other former pitchmen and pitch critters to talk about old times with. The Taco Bell Chihuahua, toilet paper squeezer Mr. Whipple...

(Soundbite of commercial)

Mr. WHIPPLE: Please, don't squeeze the Charmin.

MONTAGNE: spokesdog Spuds Mackenzie and pet food personality Morris the Cat. We with them all a happy and commercial-free retirement.

And this is MORNING EDITION from commercial-free NPR News. I'm Renee Montagne.

STEVE INSKEEP (Host): And I'm Steve Inskeep.

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