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Blue Cross Plan Courts Younger Consumers

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Blue Cross Plan Courts Younger Consumers

Health Care

Blue Cross Plan Courts Younger Consumers

Blue Cross Plan Courts Younger Consumers

  • Download
  • <iframe src="https://www.npr.org/player/embed/4964996/4964997" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Blue Cross of California has created a Web site designed to attract 19- to 29-year-olds as consumers of Tonik, a health insurance plan that can be tailored to specific needs.