Outdoor Business Pioneer Yvon Chouinard, Part 2

Patagonia remains a pioneer in outdoor clothing design and alternative corporate culture after decades in business. Company founder Yvon Chouinard discusses his business philosophy in his new book, Let My People Go Surfing: The Education of a Reluctant Businessman.

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In the second part of our profile, Alex Chadwick further explores Chouinard's eccentric approach to running a company.

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Books Featured In This Story

Let My People Go Surfing
Let My People Go Surfing

The Education of a Reluctant Businessman

by Yvon Chouinard

Hardcover, 260, [4] p. | purchase

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Let My People Go Surfing
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The Education of a Reluctant Businessman
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Yvon Chouinard

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