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Thinking Inside The Toy Box

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Thinking Inside The Toy Box

Thinking Inside The Toy Box

Thinking Inside The Toy Box

  • Download
  • <iframe src="https://www.npr.org/player/embed/4969133/4969134" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Mattel reported a decline in quarterly earnings this week because of slumping Barbie sales. What's behind the bear market for Barbie? Can Mattel rebuild Barbie's Dream house? And what toys are stealing the limelight from Barbie? Toy Report editor Chris Byrne talks about the business of Barbie and gives us a preview of some hot toys for the holidays.