At Wal-Mart, a Mission to Bolster Image

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Wal-Mart, the world's largest retailer, has begun reaching out to its many critics. In the weeks since the giant discount store won praise for its relief efforts after Hurricane Katrina, Wal-Mart has embarked on a series of events to improve its public image.


Aaron Bernstein, senior writer at Business Week; has written extensively about Wal-Mart

David Neumark, senior fellow at the Public Policy Institute of California; will be presenting a paper at the Wal-Mart conference on Nov. 4, regarding Wal-Mart's effect on local labor markets

Mona Williams, Wal-Mart's vice-president for Corporate Communications

Eric Dezenhall, president of Dezenhall Resources, a crisis communications firm in Washington, D.C.



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