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Newsroom Sells Its Name to Corporate Sponsor

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Newsroom Sells Its Name to Corporate Sponsor

Newsroom Sells Its Name to Corporate Sponsor

Newsroom Sells Its Name to Corporate Sponsor

  • Download
  • <iframe src="https://www.npr.org/player/embed/5051419/5051420" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Some of our friends in commercial radio have found a new way to make money. Just as sports teams sell the names of their stadiums, radio station WIBA is selling the name of its newsroom. It will become the Amcore Bank News Center. An ethics specialist at the Poynter Institute says corporate branding taints the news product. But the Wisconsin station says it's not the first to do this. And that's latest from the Ginsu Knife News Center...