Educational Claims of Kids' Videos Lack Support

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A new Kaiser study reports on educational claims made in the marketing of media products for babies and toddlers. Except for Sesame Street, companies claiming that video products are educational for children do not have research to back up those contentions.

Some products are designed to parallel-tested teaching curricula so it's possible they are educational, but that doesn't justify current labeling. And because of studies that link high video exposure to attention problems, researchers and the journal Pediatrics suggest using them with kids under age 2 might do harm rather than good.



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