NPR logo

Educational Claims of Kids' Videos Lack Support

  • Download
  • <iframe src="https://www.npr.org/player/embed/5053816/5053817" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Educational Claims of Kids' Videos Lack Support

Education

Educational Claims of Kids' Videos Lack Support

Educational Claims of Kids' Videos Lack Support

  • Download
  • <iframe src="https://www.npr.org/player/embed/5053816/5053817" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

A new Kaiser study reports on educational claims made in the marketing of media products for babies and toddlers. Except for Sesame Street, companies claiming that video products are educational for children do not have research to back up those contentions.

Some products are designed to parallel-tested teaching curricula so it's possible they are educational, but that doesn't justify current labeling. And because of studies that link high video exposure to attention problems, researchers and the journal Pediatrics suggest using them with kids under age 2 might do harm rather than good.

We no longer support commenting on NPR.org stories, but you can find us every day on Facebook, Twitter, email, and many other platforms. Learn more or contact us.