Australia's meat industry has had a tough time selling the idea of eating kangaroo meat — Australians do love their 'roos. While millions of kangaroos are culled each year, nearly all become pet food. So the magazine Food Companion International decided a disguise might help, and sponsored a contest to rename the meat. It's certainly worked for other fish and meat: 'veal' is more palatable than "pale infant calf." The winning name is Australus. Bon appetit!