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Barbie: The Doll Girls Love to Torture?

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Barbie: The Doll Girls Love to Torture?

Barbie: The Doll Girls Love to Torture?

Barbie: The Doll Girls Love to Torture?

  • Download
  • <iframe src="https://www.npr.org/player/embed/5062711/5062712" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

OK, it's a very small study. But British researchers studying branding among children found that in quizzing 100 kids, girls reacted most strongly to Barbie — and not in a good way. The kids found "various and creative ways" to torture the doll: pulling out her hair, putting her in the microwave. Researchers concluded it was a "rite of passage" for girls to separate from Barbie. Mattel points out Barbie is still the No. 1 fashion doll.

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