Barbie: The Doll Girls Love to Torture?

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

OK, it's a very small study. But British researchers studying branding among children found that in quizzing 100 kids, girls reacted most strongly to Barbie — and not in a good way. The kids found "various and creative ways" to torture the doll: pulling out her hair, putting her in the microwave. Researchers concluded it was a "rite of passage" for girls to separate from Barbie. Mattel points out Barbie is still the No. 1 fashion doll.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from