'Taste of Home': Small Focus, Big Magazine

  • Playlist
  • Download
  • Embed
    <iframe src="" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Mom's Meal i

A "Mom's Meal," assembled at Taste of Home's test kitchen: boned turkey, red cabbage, peas in cheese sauce. Linda Wertheimer, NPR hide caption

toggle caption Linda Wertheimer, NPR
Mom's Meal

A "Mom's Meal," assembled at Taste of Home's test kitchen: boned turkey, red cabbage, peas in cheese sauce.

Linda Wertheimer, NPR
Barbara Newton

Barbara Newton, president of Reiman Publications, holds up the current issue of Taste of Home. Gisele Grayson, NPR hide caption

toggle caption Gisele Grayson, NPR
Cookie Dough Truffles

Cookie Dough Truffles Taste of Home hide caption

toggle caption Taste of Home

One of the nation's most popular magazines is one relatively unknown in large metropolitan areas. Taste of Home's subscription base rivals that of People and Time, but it flies under the radar thanks to its non-urban readership and lack of advertising.

All the recipes are sent in to the Greendale, Wisc.-based magazine by home cooks from places such as Ruidoso, N.M., and Plainfield, Ind. In one regular feature, the "Mom's Meal," there's an account of what the meal means to the family and when it's served.

With its giant circulation and low overhead, Taste of Home is very good business. Reader's Digest acquired the magazine's publisher, Reiman Publications, for a reported $760 million three years ago, and the new owners expect annual revenues of more than $300 million. The Digest plans no major changes, but has moved the magazines into newstands and supermarket checkout counters.

Cookie Dough Truffles

The flavorful filling at the center of these yummy candies tastes like genuine chocolate chip cookie dough...without the worry of raw eggs. That's what makes them so appealing. Plus, they're easy to make. — Lanita Dedon Slaughter, Louisiana

1/2 cup butter, softened

3/4 cup packed brown sugar

2 cups all-purpose flour

1 can (14 ounces) sweetened condensed milk

1 teaspoon vanilla extract

1/2 cup miniature semisweet chocolate chips

1/2 cup chopped walnuts

1-1/2 pounds semisweet candy coating, chopped

In a mixing bowl, cream the butter and brown sugar until light and fluffy. Add the flour, milk and vanilla; mix well. Stir in the chocolate chips and walnuts. Shape into 1-in. balls; place on waxed paper-lined baking sheets. Loosely cover and refrigerate for 1-2 hours or until firm.

In a microwave-safe bowl, melt candy coating, stirring often until smooth. Dip balls in coating; place on waxed paper-lined baking sheets. Refrigerate until firm, about 15 minutes. If desired, remelt remaining candy coating and drizzle over candies. Store in the refrigerator.

Yield: 5-1/2 dozen.

NPR's Gisele Grayson produced this story.



Please keep your community civil. All comments must follow the Community rules and Terms of Use. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

NPR thanks our sponsors

Become an NPR sponsor

Support comes from