The Future of Television
Advertisers Search for New TV Strategies()
January 6, 2006 TV viewers are increasingly willing to pay a premium for the programming they want, when they want it -- and often, they want it free of ads, too. That's a huge challenge for companies trying to pitch their products in a medium dominated by the fast-forward button.
Customizing Content for New TV Devices()
January 5, 2006 In the second of a three-part series on the future of television, Rick Karr looks at how new technologies are influencing what television viewers are more likely to watch -- shorter, more immediate clips of longer shows.
Video Programming Wherever, Whenever()
January 4, 2006 Flat-screen televisions, iPods and the Internet are radically changing how viewers consume video programming. In the first of a three-part series of reports on the future of television, Rick Karr looks at the ways technology is changing how viewers watch TV.
